Ever wanted to stay on top of the latest developments in a certain field of expertise?
Let's say on an ongoing basis you want to know what experts are saying about something like.......
PUBLIC SPEAKING!
Well, you could easily use a search engine like Google and type in the words "Public Speaking". This makes lots of sense because many resources would be made available to you. All you'd need to do is visit the most relevant sites to gather your information. Also, you could bookmark your favorite sites and make a mental note to visit them regularly.
The challenges though, are:
- The bookmarking solution proves difficult if you have to keep up with lots of sites.
- You have to do all the work.
- Life gets busy and you just don't have the time to visit each of your bookmarked sites every day to see if there are any updates on them. So you miss content.
- If the sites you picked don't update frequently you waste time seeing the same content over and over.
Enter the world of RSS and solve your problem.
RSS (Really Simple Syndication) allows you, as a web surfer, to subscribe to sites relevant to your interests and automatically receive updates from them. This way you can stay on top of the latest and greatest on Public Speaking and enjoy these additional benefits:
- You don't have to give any personal information to subscribe.
- It's 100% opt in, meaning you have control of the information you get so there's no SPAM and you can unsubscribe at any time.
- You can easily locate information and quickly scan it.
- You can classify and categorize your information.
While you're a web surfer gathering information, as a Toastmaster you're also a content producer. Here's how content producers can benefit from RSS.
- It allows you to distribute relevant information to a targeted audience.
- It helps you increase your exposure.
- Over time you can position yourself as a thought leader in your area.
Also, believe it or not, the club benefits from RSS too! Check this out:
- Because of the constant updates on the blog, search engines crawl it more frequently and improve the chances of it being a Top 10 search result for the term "Toastmasters Silver Spring".
- Because of this the club reaches new and broader audiences.
- RSS is easier than email and gives us an additional way to communicate.
So....have you sold yourself on RSS yet? If you have, you'll need to get started with an RSS Feed Reader.
Would you like to know how to do this?
If so, type a quick reply in the Comments Section and you'll get the information SOON!
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