Hey there Silver Spring Toastmasters!In the screencast you received recently we talked about blogs and the benefits our club will enjoy by becoming actively involved with them and ESPECIALLY this site.
You'll remember we discussed growth potential for individuals and for the club as a whole.
As an individual you can grow through blogging by eventually becoming seen as a subject matter expert. You can learn how to develop that skill now by publishing content on Silver Spring Toastmasters blog and transfer that skill onto your own site or job eventually if you like.
The club can grow because it is a collection of subject matter experts. Whether it's in your business, your personal life or in your time in Toastmasters, you are the expert of your own experience and, believe it or not, there are people out there right now looking to learn from your experience.
Some of them are inside our club and some are outside of it. So your experience can be utilized to support club member recruiting and retention through content creation.
Content creation is what a Toastmasters club is all about. Every time you write a speech, do a table topic or evaluation you're creating content and that content can be used to fulfill someone's needs or solve their problems.
Hey, isn't needs fulfillment and problem solving the core of sales and marketing?
Yup, you bet it is. And in upcoming posts we'll discuss marketing personas, content marketing and how those concepts can be used to bolster our club's recruiting and retention efforts.
So Silver Spring Toastmasters, until next time remember,
Come Soar With Us!
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