Monday, December 27, 2010

Use Your Club Blog to Get Cooking on Toastmaster Recruiting and Retention! by Mel Bayo

I've been told I bake a great Eggplant Parmesan.

Fresh tomatoes, bell peppers, onions and herbs. The eggplant is peeled, drained, breaded and baked. NOT FRIED.

And of course, two cheeses: Parmesan and Mozzarella.

My wife recently took two casseroles of it to an event she attended with 20 other women.

Only two small pieces survived!

More remarkable were the recipe requests received during the ensuing week. They came through e-mail, phone call, text, and even face-to-face encounters!

That's exactly what a quality Toastmasters club blog should do.

Give everyone a taste.

Let everyone, including current and future club members, experience the magic of your club. Use engaging text, photo and video content to give them a clear picture of what awaits them when they choose to attend one of your meetings.

Offer them a solution to their public speaking and leadership needs that is so compelling, they can't help but take the next step.

They've got to ask you for the recipe.

Be sure to join us next time when we'll talk about how to develop YOUR CLUB'S content recipe!


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