Because different people's tastes vary, most restaurants you visit have a menu.Yes, restaurants are generally known for their specialties, but they almost always offer their patrons choices of what to eat.
Make sure your club blog is like a restaurant and the content categories resemble a menu. Give your followers a choice of what to consume.
First identify your club’s goals. Of course, most clubs focus on member recruitment and retention.
Both of these goals are achieved through identifying and addressing the needs of current members (customer base) and future members (prospects).
And while Toastmasters focuses on speaking and leadership growth opportunities, individual members display varying levels of skill in these two areas.
The success of your marketing effort through this medium rests on your ability to identify these skill levels then define and address the needs of the members (current and future) at each skill level.
Once this is done YOUR WHOLE CLUB can develop content that is relevant and engaging for members.
Be sure to visit Silver Spring Toastmasters Blog again soon when we'll discuss some of these skill levels and identify topics you can use to engage your club members in each group.
Until then, remember to.....
Come Soar With Us!!!
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